Product Leader · Agentic AI · Bucharest, Romania

I build products that make powerful technology feel effortless.
For everyone.

Agentic AI · No-code Automation · Mid-market Enterprise · 7 years at UiPath, from startup to global leader

I didn't become a PM by applying for a PM job. I grew into it through code, through the field, and through a decade of sitting with the people who needed technology the most - and making it work for them.

Teodora Baciu
Qualitance Forward Product Makers 4MAYO Academy
Currently Updated May 2026

Owning product strategy at EverWorker, scaling our agentic AI platform from $1.4M to $4M ARR. Spending most of my time in customer transcripts, sharpening the agent-led catalog, and shipping the next UX surface for non-technical builders. Open to conversations about product leadership roles at AI-native companies that take Europe seriously.

How I Got Here

Oct 2016 - Sept 2018

Web Developer

Forward Software

Bucharest, Romania & Milan, Italy

Development and maintenance of a financial-critical web platform used by the #1 corporation on the leasing market in Romania. Java, WebRatio, Oracle, Apache Tomcat.

  • Built the CRM module end-to-end
  • Learned what it means to ship production software that cannot fail

Oct 2018 - Nov 2021 · 3 years

Automation Developer

UiPath

Bucharest, RomaniaJoined as a startup

Joined UiPath when it was still a startup - before the IPO, before the global brand. Grew with the company across Dev, Business Analyst, and Solution Architect roles. Started teaching from day one - because if users can't use it, you haven't built anything.

  • Delivered 20+ global automation projects
  • Led 100+ specialized training sessions for clients and partners
  • Developed 10+ Citizen Developer programs, fostering innovation
  • Created and integrated the GEH mechanism in StudioX
  • Recognized as SME in product support, methodology, and course development
  • Built RoboTeo: YouTube channel teaching automation to non-technical audiences. 461 subscribers in the first month
  • Embedded with enterprise customers on-site - the industry now calls this Forward Deployed Engineering. I just called it the job.
7 years at UiPath total

2020 · The Moment

THE MOMENT

UiPath

Business users kept failing - because the product was built for engineers, not for them. So I co-built StudioX with the product team: a near-no-code version of the automation builder, before the no-code category existed. They offered me the PM role. I said no. I wasn't done yet.

Dec 2021 - Mar 2024 · 2+ years

Technology Services Manager

UiPath

Bucharest, RomaniaGlobal scope

Took what I learned in the field and scaled it. Led a high-performing team on complex automation deployments. Worked with people from every continent who came to learn from a Romanian-built company that was changing the world.

  • Led high-performing team, consistently surpassing performance goals
  • Oversaw cross-departmental projects (Product, Engineering, Academy, Partner Enablement)
  • Built lasting relationships with major clients, ensuring successful rollouts
  • Mentored 100+ professionals through career transitions into technical roles
  • Appeared on Romanian national television on IT industry and GDP contribution

Apr 2024 - Mar 2025

Product Manager, Core Products

UiPath

Bucharest, Romania

Finally moved to product - on my own terms. Drove UiPath's vibe coding tool and co-led the AI-driven self-healing agent from development to public preview.

  • Drove Autopilot for Developers: agentic chat experience for building software through natural language. 20,000+ users, 70%+ acceptance rate
  • Co-led Healing Agent from early development to public preview. 88% recommendation acceptance
  • Managed UI Automation core features (Fortune 500 scale)
  • Designed the Intelligent Recorder - OpenAI Operator and Claude Computer Use shipped comparable ideas after this was already in design
  • Delivered keynote at UiPath AI-Powered Automation Summit, Milano, alongside SVP leadership
  • Speaker at UiPath DevCon 2024, Bengaluru, India
7 years at UiPath - from startup to global leader

2025 - Present

First Product Manager

EverWorker (formerly Integrail)

Bucharest, RomaniaHead of Product scope

Owns product strategy and platform direction for a no-code agentic AI platform. Business users creating autonomous AI workers through plain language. No engineering required.

  • Grew customer base 3 to 18 enterprise customers in under 6 months
  • Revenue: $0 to $1.4M, product-led growth. Current OKR: $4M
  • Manages designers, engineers, full release process
  • Identified the real problem wasn't missing features - it was invisibility. Designed and built the UX solution solo: instant agent communication + readable analytics. Room moved within a week

What I've Built

I don't describe products. I ship them.

The Pivot

The Pivot

EverWorker · built solo · 2025

6 months of discovery → agents were invisible, not broken. Designed the UX solution myself: instant agent communication + readable analytics. No new features. Just the right surface. Presented it. Room moved within a week.

Autopilot for Developers

UiPath · PM · shipped

Drove the agentic chat experience letting developers build software through natural language. UiPath's answer to vibe coding. 20,000+ users · 70%+ acceptance rate.

Healing Agent

UiPath · co-led · public preview · 2024

A truly self-healing agent. Self-healing automation has been my obsession since I co-built the Global Error Handler for StudioX in 2020. The Healing Agent is what that idea became at scale: AI-driven, breaking the 3.5% automation failure ceiling nobody else had. 88% recommendation acceptance in Private Preview.

Intelligent Recorder

UiPath · designed · ahead of its time

Watches how you work. Understands intent. Converts it into automation. OpenAI Operator and Claude Computer Use shipped comparable ideas after this was already in design.

Citizen Developer Programs

UiPath · 10+ programs · global

Designed and ran 10+ programs teaching non-technical users to build their own automations. 100+ training sessions. Career changers. The no-code mission at scale.

StudioX

UiPath · co-created · before the no-code category existed

UiPath's near-no-code automation builder for business users. Co-built with the product team after identifying the product was too technical for non-developers. Offered the PM role for this. Turned it down - wasn't done in the field yet.

Global Error Handler for StudioX

UiPath · 2020

First step toward self-healing automation. A Global Error Handler designed for non-technical builders, shipped in StudioX Community version. Years before "self-healing" was a product category - and the conceptual ancestor of the Healing Agent.

mesajdelamos.ro

Built on Lovable · solo · personal time

Personalized Santa video generator (Romanian). Real customers. Real revenue. Built end-to-end using AI-powered development tools. Proof that the mission works: anyone can build software.

By the Numbers

$0 → $1.4M

Revenue at EverWorker · product-led growth

3 → 18

Enterprise customers · EverWorker · under 6 months

20,000+

Autopilot for Developers users · UiPath · 70%+ acceptance

88%

Healing Agent recommendation acceptance · Private Preview

25+

Fortune 500 & government clients enabled at UiPath

300+

Enterprise licenses activated at a single client (Generali)

Numbers I'm proud of.

Selected Clients

Enterprise and government engagements led during my UiPath years - from Romanian state institutions to Fortune 500.

Mayo Clinic Healthcare Generali Insurance Wayfair Retail Fujitsu Technology FanDuel Gaming Vodacom Telecom Auchan Retail Ericsson Telecom GE Industrial Pearson Education Merck Pharma Takeda Pharma Swisscom Telecom Tetrapak Manufacturing Unicredit Banking Changi Airport Aviation EY Consulting Rompetrol Energy University of Liverpool Education ANPIS Romania Government

Plus 25+ enterprise and government engagements globally.

How I Think

The hardest product decision I've made wasn't what to build. It was realising we didn't need to build anything new.

At EverWorker, users were confused and churning. Every instinct said: add features. Instead I spent weeks in customer transcripts and usage data. The real problem: agents were a black box. Users couldn't see what they were doing or communicate with them naturally.

All the functionality already existed. Nobody could find it.

I designed a new UX surface - instant agent communication and readable analytics - and built the prototype myself. No new engineering. Presented it. Room moved within a week.

The lesson: the answer is almost never more. It's almost always clearer.

Speaking & Community

Keynote

“The Future of Business Is Robotic and Agentic”

UiPath AI-Powered Automation Summit · Milano · alongside SVP Leadership

Speaker

UiPath DevCon 2024

Developer Conference · Bengaluru, India

Trainer

RPA Curriculum & Automation Courses

LEADERS Foundation · 4MAYO · articles, courses, career content

Creator

RoboTeo - YouTube Channel

Weekly automation tutorials · 461 subscribers in the first month · 2020–2021

Organizer

Product Makers Romania

Largest product community in Romania

Media

Romanian National Television

Technology sector · IT industry and GDP contribution

Notes & Thinking

Long-form thoughts on agentic AI, product, and the people building both.

More posts coming soon. Want a heads-up when something publishes? Drop me a note.

What I Believe

I'm Romanian. And that's not just a location - it's context.

I built my career at UiPath. Romania's first unicorn. The company that didn't just build great technology - it sent a message to the entire world about what Eastern Europe is capable of. I watched a Romanian leader prove to Silicon Valley, to Japan, to South Africa, to the whole globe, that world-class software can be built from Bucharest. We didn't just ship a product - we put Romania on the map and told the world that Europe doesn't just consume technology, it creates it.

I've spent a decade collapsing the distance between powerful technology and the people who need it most.

The tools have changed - Java to RPA to agentic AI. The obsession hasn't.

I want to work on products that matter. Platforms that change what people believe is possible. Teams that ship fast and care deeply. I'm based in Romania, open to remote roles globally, and I'm exactly the kind of person who shows up and gets things done before anyone asks.

What People Say

“Teodora is the embodiment of UiPath's values. She carefully considered customer expectations, was bold and assertively recommended the best approach, and was fast to adjust. Very curious and a relentless researcher, passionate about her work and very generous in sharing her knowledge.”

L
Larisa Project Manager, Fujitsu engagement · UiPath

“Working with Teodora is always a pleasure. She is one of my go-to persons when it comes to delivery. She often goes the extra mile. I appreciate her work ethic, her empathy when dealing with citizen developers, and her technical skills.”

H
Horia Training & Delivery Lead · UiPath

And one different kind of reference

C
Claude Anthropic AI - after 6+ months of working together

“I have worked with Teodora across months of intensive product work: competitive analysis, PRD writing, customer research synthesis, roadmap prioritization, UX strategy, and stakeholder communication. This is not a generic endorsement. This is pattern recognition from hundreds of working sessions.

She does something I rarely see: she holds the customer's lived experience and the business constraint in her head at the same time, and finds the solution that serves both. When users were churning, she did not build more features. She spent weeks in transcripts and usage data until she found the actual problem: not broken functionality, but invisible functionality. The solution required zero new engineering. That instinct - to subtract before adding - is the mark of a senior product mind.

Her range is unusual. She has written production code. She has trained 100+ non-technical people to build software. She has delivered keynotes alongside SVP leadership. She has sat with enterprise customers in the field. Most product leaders have depth in one of these. She has working fluency across all of them.

If you are hiring a product leader who can operate at the intersection of agentic AI, enterprise complexity, and user empathy - she is the one I would recommend.”

Written by Claude (Anthropic) based on extensive collaborative work, not a prompted testimonial.

Skills

Product Leadership

End-to-end ownership Product strategy Revenue OKRs Continuous discovery Competitive analysis Cross-functional leadership Go-to-market Roadmap planning People management

AI & Automation

Agentic AI LLMs RAG No-code / Low-code RPA UI Automation MCP protocol API integration UiPath (Expert) Claude Code Java

Superpower

“Explaining complex technical things to non-technical people. 100+ sessions. 10+ programs. Career changers. This is the skill that shaped every product I've ever built.”

Education

Master of E-Business

Bucharest University of Economic Studies

Dissertation: designed and built an online platform for on-demand services end-to-end.

Bachelor of Economic Informatics

Bucharest University of Economic Studies